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Marketing research an applied approach / Naresh K. Malhotra, Daniel Nunan, David F. Birks.

By: Malhotra, Naresh K.
Contributor(s): Nunan, Daniel | Birks, David F.
Material type: TextTextPublisher: Harlow : Pearson, 2017Edition: Fifth Edition.Description: xvi, 957 pages : illustrations. Media type: computer Carrier type: online resourceISBN: 9781292103129 (print).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Non-fiction 658.83 MAL (Browse shelf) Available 436180028179
Total holds: 0

"Original 6th edition entitled Marketing Research: An Applied Oreientation published by Prentice Hall Inc., a Pearson Education company"--Title page verso.

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