AAU Library catalog

  Anglo-American University Library

Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane, 1956- [aut].
Material type: TextTextPublisher: Boston ; London : Pearson, c2013Edition: 4th ed., Global ed.Description: 590 p. : col. ill., ports. (chiefly col.).ISBN: 9780273779414.Subject(s): Brand name products -- ManagementDDC classification: 658.827
Item type Current location Collection Call number Status Date due Barcode Item holds Course reserves
Books On Reserve Books On Reserve AAUNI Library
Book on Reserve
Non-fiction 658.827 KEL (Browse shelf) Not for loan 436180025580

Brand Management

Total holds: 0

Powered by Koha