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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. Chan [aut].
Contributor(s): Mauborgne, Renee [aut].
Material type: TextTextPublisher: Boston : Harvard Business School, 2005Description: xv, 240 p. : ill.ISBN: 1591396190.Subject(s): Market segmentation | New productsDDC classification: 658.8
Item type Current location Collection Call number Status Date due Barcode Item holds Course reserves
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Book on Reserve
Non-fiction 658.8 KIM (Browse shelf) Not for loan 436180025138


Total holds: 0

Includes bibliographical references (p. [223]-229) and index

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