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The essentials of marketing research / Zikmund, William G., Barry J. Babin ; Babin, Barry J.

By: Zikmund, William G [aut].
Contributor(s): Babin, Barry J [aut].
Material type: TextTextPublisher: Boston : Cengage, 2010Edition: 4th ed.Description: xix, 436 p, incl. index.ISBN: 978-1-4390-8090-0.Subject(s): Marketing researchDDC classification: 658.8
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Non-fiction 658.8 ZIK (Browse shelf) Available 436180021599
Total holds: 0

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